Your Brand

in Safe Hands

An independent agency helping brands navigate the world of onsite Retail Media

ONSITE RETAIL MEDIA is when retailers sell ad space on their websites and apps, allowing brands to reach shoppers right at the point of purchase.

Seen a sponsored product, search ad or banner just as you're about to buy?


That's onsite Retail Media at work!

Hi there, I'm Irina

A brand-side marketer turned Retail Media guide, here to help make sense of the chaos. After 20 years on both the client and agency side, I know how frustrating it is to pour budget into Retail Media that just doesn’t deliver. That’s why I cut through the jargon with practical, straight-talking strategies that make brand owners look good and campaigns work harder.

Bringing big brand experience

How we help

We focus on the parts of Retail Media brands often find the most painful: the stuff that’s fiddly, time-consuming or just plain confusing. Here’s what we do best:
Retail Media strategy, planning and buying
Campaign set-up and execution
Performance tracking, reporting and optimisation
Plus, we’re independent — not tied to any media group or tech provider — so everything we recommend is genuinely in your brand’s best interest. Think of us as the Switzerland of Retail Media.

Kind words from our clients

We could tell you why we're great, but we'd prefer to let our clients do the talking...
Buckled Up have been such a huge support for us in navigating the world of retailer digital media. They’ve brought clarity and simplicity of approach to an area which felt complex and confusing. From day one they have been like an extension of our team, taking the strategy, planning and execution of our campaigns into their capable hands and delivering great results for our business as well as key learnings that we can take into the future. We’re excited to see what we’ll accomplish together in the future.
Louise Minshull
I cannot endorse Irina enough. Having worked on some of Australia’s largest brands, she is experienced, creative and communicates superbly in a straight-up, jargon-free manner. You won't be disappointed.
Rob Moschetti
Working with Irina is a smart decision. Her Retail Media expertise simplifies complex strategies, driving impressive results. Irina's attention to detail and proactive approach ensures that campaigns always exceed expectations. She's a true professional who makes collaboration both successful and enjoyable. Highly recommend her if you want to elevate your brand's online presence.
Jess Gauci

Let's chat

Go on, give us a shout — we’d love to hear from you.Let us know how we can help and we’ll be in touch soon.
Or shoot us an email...
irina@buckledup.media
Phone
Buckled Up honours, acknowledges and pays respect to the Wurundjeri people of the Kulin Nation as the Traditional Owners of the land on which we work. We pay our respects to their Elders past, present and emerging.